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Vidya Subramanian's Musical Journey

Excerpts from press clippings and interviews

Interview on approaches to social entrepreneurship, particularly in the Arts & Culture space, for Vaishnav Venture Vox podcast, an initiative of The Incubation & Innovation Centre of M.O.P Vaishnav College, Chennai

Audio courtesy: Vaishnav Venture Vox on Spotify, Nov 2024

Feature on Vidya Subramanian's work in the inaugural issue of the Quarterly Magazine of LakshMe, a CSR initiative by Prudent Group, that aims to help women acquire financial literacy and economic independence. 

Photo courtesy: lakshme.com/Magazine, Sep 2024

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Vital Voices Visionaries Fellowship 2024 presented by Vital Voices Global Partnership with the Estee Lauder Emerging Leaders Fund. The VV Visionaries program invests in trailblazing women by increasing their access to leadership training and the networks that sustain them. 

Photo courtesy: Vital Voices Global Partnership, Jun 2024

The Kamalnayan Bajaj Fellowship (KBF) 2024 from Ananta Aspen Centre and membership to Aspen Global Leaders Network. KBF seeks to develop a new generation of values-based action-oriented leaders to serve India.

Photo courtesy: Ananta Aspen Centre, Jun 2024

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Felicitation by Aachi Institute of Management & Entrepreneurial Development-AIMED

Video courtesy: Aachi Masala Group, May 2024

Interview (excerpts) on ZEE Tamil's
Naya Bharat program
புதிய இந்தியா ஒரு பொற்காலம்

Video courtesy: Zee Tamil, Feb 2024

Feature by The New Indian Express on the occasion of Vidya Subramanian being conferred the Devi Award 2023

Video courtesy: Indulge Express Feb 2023

Feature on Vidya and Vidya Subramanian Academy on National Television's Changemakers Program

Video courtesy: DD India, Jan 2023

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Vidya Subramanian talks about VSA's impact on teachers based in India's Tier 2/3 cities

Video courtesy: 30 Stades, Oct 2022

Vidya Subramanian talks about her entrepreneurial journey

Video courtesy: Samaniyar TV, May 2022

Art and Entrepreneurship

The Hindu, Friday Review, Apr 22 2022

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Called 'Vidya Subramanian Academy', it is run by a renowned singer named Vidya Subramanian in Chennai who uses the online platform to teach people Carnatic music and other traditional Indian arts and empower several women around India..

Apart from the online method, the Vidya Subramanian Academy stands out for an interesting reason. Over the years, she has created a team of teachers that consists of women who have learnt either Carnatic or Hindustani music. While they had the talent, they did not get an appropriate platform for them to showcase it. In a country as populous as India, very few people make it to the top when it comes to performing arts.

As a result, the academy became a source of income for several women. They got an identity and a platform where they could share their knowledge with the world. Earning a sizeable salary, the women earned respect from the community they belonged. Subramanian further continues her conversation, "Now that they were able to earn a decent income from the teaching opportunity, the way the community and the family treated them with respect."

Along with imparting knowledge, Vidya Subramanian used Carnatic Music for a noble cause by empowering women around the country. It was for this reason that she was recently awarded the NITI Aayog's 'Women Transforming India' Award. She was one of the three women from Tamil Nadu who are breaking barriers and making a difference.

(A book featuring 11 Women Chartered Accountants, including Vidya Subramanian) by R Sivakumar & V Pattabhiram Publishers: D Rangaswamy Academy for Fiscal Research (Feb 2021)

Vidya Subramanian talks about her experiences as 2018's Homepreneur Award winner

Video courtesy: Homepreneur Circle, Jul 2019

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A six-year-old in a tier-2 city in India and a 30-year-old in Africa share a Chennai connection. They are both taught Tamil and Sanskrit by city singer Vidya Subramanian via Skype.

Be it Vishnu Sahasranamam or Divyaprabandhams, to the more secular verses like Thirukkural to Aathichoodi, technology and the module-based programme has something to offer everyone. Vidya says, “We have those who sign up intrigued by the values and morals they teach to those who want to be able to recite them proficiently.”

The learning experience is highly customised and owing to the significance of meaning and the need to get into the depths of the knowledge the verses offer. In this initiative, Vidya is helped by a faculty of teachers who have a deep understanding of the slokas. Says Vidya, “While for children as young as six-years, the meaning may not be of significance, there are foreigners who have opted for these classes after a brief exposure to Hindu traditions or a visit to a Hindu temple.”

Perfecting the pitch online

Lakshmi Anand, Times of India, March 26, 2019

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Checks and Balances between Carnatic and Kalaimamani

Roshne Balasubramanian, The New Indian Express, Mar 13, 2019

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Music Beyond Boundaries

Akila Kannadasan, The Hindu - Metroplus, March 5, 2019

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Musical Empowerment - T Nagar woman bags "Homepreneur" award

G. Srinivasan, T Nagar Talk, Sep 2, 2018

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Like Guru, Like Sishya

G. Srinivasan, T Nagar Talk, May 19 2013

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Learning online at the feet of India's gurus

BBC News, Zubair Ahmed, May 13 2013

....Online tuition through live video chat devices is becoming a popular medium of learning Indian classical dance, music and instruments in the Western world and beyond...

Many foreign students are either professional musicians in their own countries, or trying to establish themselves in the world of music and dance. A French woman, who was learning classical southern Indian ragas from her teacher, Vidya Subramanian, is a jazz player in her country. She says she is learning ragas "from Vidya with a view to improvising and using it whenever I can in jazz. It'll give me an edge".

Youthful Vidya Subramnian returned to her home town Chennai three years ago having lived and worked in the US for 15 years, to raise her children in India. She left a lucrative career as a chartered accountant but quickly re-established herself in Chennai in classical singing.

Today she is a leading online teacher of classical singing. She works alongside a group of teachers to impart training to eager students overseas. "I have no regrets. I had to look after my family. So, I decided to take up online teaching from home." Teaching online means that Vidya Subramanian can also look after her children at home Vidya Subramanian says working from home allows her to look after her children, and gives her the freedom to choose what time she wants to take classes.

...India once had a great tradition of disciples learning at the feet of their gurus. That tradition seems to have been revived - in virtual world - thanks to technology.

Learn Music Through Internet

INDIA TODAY, Tamizh Edition, Apr 2013

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Students from All Over the World

Kalki Magazine, Dec 2012

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